Hannah Portfolio

Website

I have been working on websites right from the beginning of my marketing career, gaining experience in managing and optimising online content. I am proficient in WordPress, where I have created and published a wide variety of engaging content including blogs, news, and articles. This consistent content creation has been essential in keeping websites fresh, relevant, and aligned with evolving audience interests.

In addition to managing content within WordPress, I possess basic skills in HTML and CSS, which I have applied to customise page layouts and improve how visually appealling the pages are.

Whilst my knowledge in analytic tools isn't extensive, I use Google Console and SemRush to update website content, perform keyword and competitor research and analyse engagement and website views (more detail in SEO section).

Social Media

My social media marketing experience includes creating, managing, and optimising multiple platforms to drive engagement and increase brand visibility. I successfully developed and launched Facebook and Instagram accounts for a local charity, strategically growing their online presence to drive more awareness of their shop. This involved crafting content that resonated with the target audience.

At my current publishing company job, I manage the LinkedIn account with a focus on delivering targeted and engaging content tailored to specific audience segments. I carefully select relevant content depending on the target demographic and write attention grabbing copy.

I develop weekly social media plans to ensure I am publishing engaging content for all of our customers. This also shows me what content I have coming up that week, and where best to schedule in new content.

Tracking performance is an essential part of my role. I regularly review LinkedIn analytics to analyze engagement metrics, follower growth, and content performance. I develop weekly reports to share with the team, benchmarking our results against our competitors and identifying top-performing posts to inform future social media plans.

SEO

My SEO work focuses on improving how our content ranks on Google by using data and real insights. I use Google Analytics to pull a list of our top 300 highest-performing pages, then review each one to see where we’re ranking and what could be improved. I look at what pages are ranking above us and use that to guide updates — from rewriting content and improving structure to creating better meta descriptions. The goal is always to keep the content relevant, clear, and competitive.

To help compete with new AI search features, I’ve also been working on making our content more trustworthy by including insights from industry experts and making sure everything we publish feels credible and up to date. I also tie this into our social media presence to help boost brand awareness and show that our sources are reliable. It’s all about improving the page for both search engines and real people.

Creative

In my previous marketing role, I used Canva to design eye-catching posters for community centres and to create visual content for LinkedIn posts. In my current role, I’ve built on that experience by using Adobe Creative Cloud tools more extensively. I regularly use Photoshop to design webinar graphics, website ads, and banners that are visually consistent with our brand.

I also use Premiere Pro to edit videos, especially for event coverage, making sure the sound quality is improves, our logo is on the template, and it is clipped at the right parts.

On top of that, I have experience using Adobe Express and Adobe Animate to create simple animated banners — like ‘Connect with us on LinkedIn’ — which help bring movement and attention to our online content and website. I enjoy the creative side of marketing and always aim to make content that’s both visually appealing and effective.